Water support boost from Coca-Cola

Soft drink firm Coca-Cola Peninsula Beverages (CCPB) says it is finalising the details to provide millions of litres of water to the Province and City of Cape Town.

“This forms part of its commitment to helping the City mitigate the impact of Day Zero,” the company announced. “This initiative is dependent on CCPB being able to utilise alternate water sources in order to supplement the use of municipal water.”

The water will be provided in 2-litre recyclable PET bottles, which will be clearly marked “not for resale” and would supply emergency sites selected by the Provincial Task Team on Water and the Disaster Risk Management team.

CCPB said it will be working closely with the relevant authorities to ensure full approvals of all aspects of this “water relief undertaking.”

It says that it has already implemented a discount structure on its existing bottled water products,

The company’s said its non-flavoured Bonaqua and Valpre bottled water sold in the Western Cape is produced and brought in from outside the Western Cape, but it gave no details of CT-produced drinks.

“We are deeply concerned by the water crisis facing the city and have implemented many changes and efficiencies across our operations to ensure it is being water efficient,” said Priscilla Urquhart, Public Affairs and Communications Manager at CCPB.

CCPB said it has invested in a number of initiatives in order to reduce the reliance on municipal water which include the potential use of professionally installed boreholes which are currently being tested in terms of sustainability and impact on the environment.

CCPB is working with the relevant authorities to facilitate the speedy issuing of the necessary licences to ensure that municipal water supplies are protected.

The company has installed a 1.5 million litre bulk water tank at its plant to ensure a buffer in supply once the boreholes are approved and operational. It has also acquired three 33,000 litre food-grade water tankers to transport water from sources outside the water stressed areas.

With the Cape Town Cycle Tour, CCPB will be using these tankers to assist in delivering the 2-million litres of water required by the City to ensure the event is water neutral.

The water is being sourced from areas outside of the Western Cape, that are unaffected by any water shortages, and will be delivered into the City’s local water grid.

“In addition CCPB, has committed R1-m to fund an entrepreneurship initiative in conjunction with
the City of Cape Town and Western Cape Government to fund new ideas that will stimulate the
“water-wise economy” in the Western Cape,” said Urquhart.

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