Business



Genes, memes and your survival

by Sid Peimer Genes, memes and your survival The term ‘meme’ was popularised by Richard Dawkins in his book The Selfish Gene. The reason that our genes are ‘selfish’ essentially boils down to survival of the…



How to sell crazy ideas

by Sid Peimer How to sell crazy ideas With the world just a click away, the new competitive currency is ideas. Crazy ones. After all, who was crazy enough to think you could sell insurance on…